What is the MBS approach to content, and how does it fit into a marketing project?
MBS’s approach to content is much more than just content for content’s sake. Before any resources are planned or allocated MBS maps out how content currently effects your other channels, interacts with your audience, and where the opportunities lie.
Content is broken up into content types and targeted personas. This creates a field where we can plan for content based on which parts of the audience may be interested, and cater to certain personas based on the topic.
These efforts are tied back to the goals of the business, and content’s contribution is tracked throughout the entire marketing funnel. MBS clients not only see a clearer picture of what content needs to be built, but why and what results the content will achieve (with live tracking metrics for complete transparency).
How do you manage projects and communicate with clients?
Communication works best when it’s clear, concise, timely and transparent. You want to know what’s being done, how it’s being done, and what the results are.
MBS brings all your information into one place – view all threads of conversation, download shared files, see our active “to-dos” and check in any time you like. We’ll loop you in with regularly scheduled review calls – a chance to discuss progress, KPIs and new ideas regularly.
Everybody’s happy when money is pouring in, but it’s our goal to ensure that our clients are informed and comfortable in the process of making that happen.
Are there any long term contracts or commitments?
No. Our relationships are month-to-month and clients stay with us because they want to, not because they have to.